My business is in a really exciting place. For the past couple of years, I've been toying with advertising as a method of growth. The process is fairly simple: spend 50¢ on sending someone to your website, where you try and get them to give you $1. Do that all day long and pretty soon you'll be a millionaire. Obviously, it's not as simple as that, but that's the gist. There are many steps to the process and I have spent months tweaking and improving my sales funnel, trying to get it just right. Last year I spent roughly $40k on advertising, and I made some profit on that spend. Not a huge amount, but I learned a ton about what works and what doesn't, which is very valuable. It's a slow process; you spend a couple thousand at a time, earn it back, then reinvested it. I currently use two different advertising platforms, Google Adwords and Facebook, and rather surprisingly (to me, at least), Adwords is the best performing. And I don't even touch Adwords, it's being run by my friend, Guillaume. This is what brings me to systems, staff and stuff.
In 2015 I want to work less, earn more, travel the world, and have fun. But to do that, I have to make sure that my business can run without me there 40+ hours a week.
The other night I was watching a talk by Dan Sullivan, and he talks a lot about stuff.
Stuff is everything that can be done by someone else, that you're still doing yourself. You need to remove stuff from your work life.
I still do all my own customer support, and I do all of my Facebook advertising too. Same goes for product creation, email marketing, and so on.
If you set up good systems, and get staff to run them, then the stuff takes care of itself.
Then you can focus on business growth, which will ultimately earn you the most money.
So 2015 is where I start to put this into practice.
My first hire is Guillaume who is nothing short of a Google Adwords genius.
I'm paying him a flat fee each month, and he's taking care of everything for me, and even after what I pay him, and what I pay for adverting, I'm making a very decent profit.
Have a look:
I'm also looking to hire a VA (virtual assistant) that can handle all of my customer support (God help me), personalised follow up sales emails, and silly things like social media.
Customer support doesn't take a lot of time, but it's soul destroying and I hate it, so it's got to go. It also requires a daily internet connection.
The third person I want to hire is someone who can take over my Facebook ads. I'm pretty good at advertising myself, but when I'm running ads, I'm constantly checking on them.
Again, something that will require a daily internet connection.
I'd rather invest in someone who can run my ads for me, as they will be able to dedicate the time that I can't.
Once I've got these systems set up, and the staff to run them, then scaling becomes a walk in the park.
That's what happens when you get rid of stuff.